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Post September 11th
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posted Oct 8, 2001
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The events of September 11th were tragic and far reaching. As we continue to deal with the affects of this tragedy, we must wonder how to move on, as a nation, as a community, and as individuals.
The following articles address the current state of business as it relates to marketing and advertising.
Margaret Griffin, Griffin Media
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Most Americans Welcome Return to Advertising 'Normalcy'
A recent study provides the most promising news yet for a recently embattled advertising industry. According to a survey. . .
To read the whole article. . .
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Safe to Exhale
For television executives, it's safe to exhale. They worried that depression over the Sept. 11 terrorist attacks would drive people away from prime time TV. Instead, based on ratings from the season's opening week, the opposite is true.
To read the whole article. . .
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Agencies Walk Careful Line in Offering Condolences
Messages of grief, condolence and support are beginning to emerge from advertisers, agencies and media companies in the aftermath of Tuesday's terrorist attacks. Those involved say they are trying to proceed carefully so as not to be perceived as crossing the line between sincere expressions of concern and shameless exploitation.
To read the whole article. . .
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$313.2 Million Lost
In a report issued today, Competitive Media Reporting says $313.2 million in advertising revenue was lost during the week of the terrorist attacks on New York and Washington. To read the whole article. . .
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Agencies Grapple With Changed Mood of Consumers
As Madison Avenue continues to re-evaluate what exactly business as usual may mean after last week, analysts are pondering the short- and long-term effects on advertising related to consumer mood and the direction of the economy.
To read the whole article. . .
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