|
|
|
November 2001
|
posted Nov 9, 2001
|
| |
The Meaning of Work and Play Post Sept. 11
Life will never be the same following the tragic events of September 11. In a recent study published by Worldwide Partners, Inc., consumers revealed that everything from what they purchase to what makes them feel safe has been dramatically altered.
To read the whole article. . .
|
| |
Companies Will Focus on Branding in 2002
Executives in both consumer- and business-to-business-driven companies are convinced that brands will play a greater role during this decade than they did in the brand-intensive 1990s, despite the events of Sept. 11 and the economic slowdown.
To read the whole article. . .
|
| |
Commercials Yield to Breaking News
For the second time in less than a month, the major television networks scrambled their advertising schedules — moving, postponing and canceling commercials — to cover breaking news. The maneuvering included lengthening programs, shifting a show from one network to another and calling agency executives at home to buy commercial time on short notice.
To read the whole article. . .
|
| |
FCC OKs Public TV Stations to Run Ads
As television makes the switch to digital broadcasting, public TV stations can run commercials for the first time.
To read the whole article. . .
|
|
|
