Services – Media Buying/Research

Any hands-on business owner knows one thing after buying their own media…it’s not for the timid. Unlike the ‘old days’, there are so many choices…

…so many sources for consumption of information, and so many ways to disseminate your message. So what does that mean to a seasoned media buyer? Possibilities.

The targeting of your perfect demographic has never been more possible…or more difficult to execute.

With the digital age has come a seemingly endless menu of ways to spend your ad dollars. But which will be effective and which will simply disappear into the digital sea of 1’s and 0’s? And where does traditional media fit in? Is it still valid? It’s our job to navigate your business through the maze of possibilities and come out the other side with a marketing plan that maximizes your budget.

  • Market Research
  • Media Buying Strategies
  • Media Placement
  • Media Planning
  • Qualitative Analysis
  • Direct Response
  • Nielsen
  • Local People Meter
  • PaperDiaries
  • Nielsen NetRatings
  • Arbitron
  • Arbitron Portable People Meter Data
  • Arbitron Summary Level Data
  • Arbitron Analyzer
  • Respondent Level Data
  • Scarborough
Ready to take your marketing and advertising to the next level?

Contact Griffin Media today to see what we can do to help your business succeed!