Freedom Furniture currently has 15 locations around the country, targeting men and women serving our country. In the past, Freedom had found it challenging to reach their core demo (men 18-34) without wasting money on unnecessary advertising. Griffin was able to provide them with a pinpoint plan focusing ONLY on geographic areas with the highest concentration of military families, using zip codes to help geo-target. Implementation of the plan involved a combination of Television :30’s and :15’s along with online video pre-roll and subsequent display advertising. In the past few years, we have facilitated the growth of Freedom Furniture and have handled the marketing efforts of five NEW STORE grand openings.