X-Ray Associates of New Mexico is a provider of full service imaging and diagnostic services with 7 offices throughout the state. Griffin Media was asked to develop two concurrent campaigns. First, we launched a general image campaign designed to enlighten the public that they had a choice in imaging, with XRANM being a preferred choice over the giant hospital systems. Second, we launched a PR campaign promoting the fact that our client was the first in the state to offer Tomosynthesis, a new 3 dimensional breast X-Ray technology.
Both campaigns have been very successful, utilizing a combination of statewide TV, radio, digital and permanent outdoor, SEO, PPC, video pre-roll and a multi-pronged PR effort. Following the initial campaign, customer surveys showed awareness of the client’s services increased up to 700%.